Crafting a Sexy, Green, Toxic, Secret Press Release
Tweet A story about toxic shower curtains was catapulted to national news because of a well-crafted, well-timed press release, according to The New York Times. The story, loaded with tips on writing...
View ArticleWriting Better Releases and Copy
Tweet Anyone familiar with press releases sees it all the time: a bunch of words that don’t say anything. I’ve personally read releases with three or four sentences of real information. The rest was...
View ArticlePublic Relations: 5 tactics for getting your message to the media
In a recent B2B newsletter article, e Commtouch marketing team leveraged its internal subject matter experts to create valuable content and grab the attention of traditional media and influential...
View ArticleMarketing Research in Action: Content marketing data
Watch as Daniel Burstein, Director of Editorial Content, MECLABS, talks with Ninan Chacko, Global Chief Executive Officer, PR Newswire, about content marketing research, along with some ideas for how...
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